• MY BUENA VIDA

    2018

  • MY BUENA VIDA

    2018

Location

Location

Miami, Florida - Costa Rica - Mexico

Miami, Florida - Costa Rica - Mexico

Miami, Florida - Costa Rica - Mexico

Year

Year

2018

2018

Followers

Followers

+260k

+260k

Revenue

Revenue

$17 million

$17 million

Timeframe

Timeframe

6 months

6 months

Events • Talent Buying • Influencer Campaigns • Media Production

An eco-friendly e-commerce bracelet & lifestyle brand

Objective: To showcase the BV products by raising awareness of its ethical ecological & lifestyle foundation. Inspire millions of potential customers and create customer loyalty.

Solution: The creation of a brand ambassador program & Influencer campaigns from scratch.Implementing cutting edge media production & logistics.

Outcome: Developed and implemented strategies to dramatically increase customer engagement and reached a follower count of over 240K in 6 months. Worked closely with elite influencers, entertainers, and athletes to develop activations from the Brazilian national soccer team at the Rio 2016 Olympics to the NBA players association during the NBA All-Star weekend aligning visions and creating campaigns with impactful and globally active Non-Profits.